Por: Forbes Business December 06, 2022
Despite the accelerated adoption of digital in recent years, some organisations are still trying to unlock true value from their transformation efforts to date – however as and global economic uncertainty grows, many analysts are suggesting in the IT & Digital spend is essential for maintaining competitive advantage and staying operationally efficient. True digital transformation can only be seen when every function of an organisation comes... + full article
Forbes USA Business January 30, 2023
How to tell a compelling digital transformation story that boosts your share price getty Digital startup companies achieve extraordinary valuations in part by knowing how to tell a compelling story, crafting an exciting vision of their future that sends investors and analysts... + más
Deloitte And AWS Bring Digital Modernization To Banking | Forbes
Deloitte BrandVoice: A Decisive Decade: Addressing Society’s Greatest Challenges Will Require Public And Private Collaboration | Forbes
Forbes USA Business December 26, 2022
Stephanie Chavez, CTSM is the President at and a Cynopsis Top Women in Media honoree for 2019. getty You might be surprised by how many tech-related questions CMOs field every day: How should we track this metric? What’s the best tool for managing a social media campaign,... + más
What Happened To Peloton’s CMO Dara Treseder And The Wellness Industry At Large? | Forbes
C-Level Execs Discuss Their Top Professional Growth Priorities | Forbes
CMO trends to watch.getty I recently had the chance to visit with Association of National Advertisers executive Nick Primola to talk about major issues facing today’s Chief Marketing Officers (CMOs). Jeff Fromm: What is keeping CMOs up at night? Nick Primola: We gathered 200+... + más
Forbes USA Tech December 19, 2022
Christian Monberg, Chief Technical Officer and Head of Product at . getty Uncertainty is about the only thing everyone's certain about in 2023. The economy is under immense pressure, and marketers can expect all of the familiar constraints to tighten—more scrutiny, more... + más
Council Post: How To Make Your Marketing More Intentional In 2023 | Forbes
Council Post: 15 Key Things For Marketers To Keep In Mind When Betting On Consumer Data | Forbes
Forbes USA Business December 12, 2022
CMOs may be in for a rough ride as economic uncertainty creates internal and external presssures.getty Gartner has released its 2023 CMO Leadership Vision and has defined three key themes that will require CMO action in order to stride forward in an uncertain year. According to... + más
PC market in 'steepest' fall since data started being collected in mid-1990s, analysts agree | MarketWatch
Gartner Raises FY Revenue Outlook and Adj Earnings View | MarketWatch
Forbes USA Business November 26, 2022
Business team celebrating in office.Getty The goal of any business leader is, simply stated, to drive growth. In most cases, driving growth means increasing sales revenue. However, as trends in sales and marketing are continually changing, CEOs and CMOs are required to work... + más
A Chat With Kristina Romanova, The Woman Behind Aman Essentials | Forbes
Global CEOs expect impending recession to be 'short and sharp,' poll shows | CNBC
Forbes USA Business November 02, 2022
Reimagine the Role of Marketing in a Novel EconomyPhoto by Jason Goodman on Unsplash We live in unprecedented times. This is a new normal. These times represent a great reset. The market is rife with uncertainty. The great resignation and quiet quitting are making it difficult... + más
What’s Driving CX? A Look Into Engagement Strategies And Customer Prioritization | Forbes
4 Ways To Get Your Marketing And Sales Teams On The Same Page | Forbes
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