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Association Of National Advertisers Exec Discusses CMO Pain Points

Por: Forbes Business December 26, 2022

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CMO trends to watch.getty I recently had the chance to visit with Association of National Advertisers executive Nick Primola to talk about major issues facing today’s Chief Marketing Officers (CMOs). Jeff Fromm: What is keeping CMOs up at night? Nick Primola: We gathered 200+ CMO delegates at at a recent two-day summit. During this time, we identified the top growth priorities across industries and brands. The priorities fall into two areas... + full article



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