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Council Post: When Being A CMO Means Also Being A CTO

Por: Forbes Business December 26, 2022

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Stephanie Chavez, CTSM is the President at and a Cynopsis Top Women in Media honoree for 2019. getty You might be surprised by how many tech-related questions CMOs field every day: How should we track this metric? What’s the best tool for managing a social media campaign, email marketing campaign or SEO? Can you take a look at the website? The role of a CMO has evolved tremendously in the digital age. CMOs have always been responsible for the... + full article



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