Por: Forbes Business November 02, 2022
Reimagine the Role of Marketing in a Novel EconomyPhoto by Jason Goodman on Unsplash We live in unprecedented times. This is a new normal. These times represent a great reset. The market is rife with uncertainty. The great resignation and quiet quitting are making it difficult to retain talent. All the above statements are true. Things seem to be moving faster, now. Technology is advancing at an accelerated pace. Customers are becoming more... + full article
Forbes USA Business October 30, 2022
Collaboration across teamsgetty Customers are bombarded with advertising messages day in and day out. In an oversaturated digital landscape, they're starved for meaningful interactions. Audiences crave deeper relationships with brands. So, if you want to catch... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Forbes USA Tech October 20, 2022
Wayne McCulloch is Chief Customer Officer at , leading all post-sales functions including Customer Success, Service, and Support. getty Facing a possible economic downturn, corporate leaders often implement the strategy that causes the most pain: retrenchment with cuts in key... + más
Council Post: Why Are So Many Customer Experience Programs Being Shelved? | Forbes
Council Post: Why Is Empathy Important To Customer Success? | Forbes
Forbes USA Business October 15, 2022
Mikhail Dubov is the co-founder and CEO of Unified Customer Intelligence platform, . getty The case for investing in customer experience is irrefutable. Many statistics, including in a Forbes article, prove this fact. Among these statistics is one showing that companies that... + más
Some Americans Would Rather Shave Their Heads Than Contact Customer Service: Here’s Why | Forbes
Business Insider USA Tech October 15, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Forbes USA Business October 12, 2022
Smartphone AppsAdobeStock 203183579 Customer experience (CX) is at the heart business today, as organizations look to maintain loyalty and drive revenue in uncertain times. CX strategies must be fine-tuned to meet customers where they are in their lifecycle, and that requires... + más
Forbes USA Business October 10, 2022
More fun than a customer service call? Perhaps.getty A recent survey of 2,000 respondents says that a quarter of Americans would rather shave their heads than contact customer service. Instead of trying to resolve an issue, the says, 30% of respondents would rather do their... + más
Selling With Service: Five Sales Lessons From A Harvard Business School Professor | Forbes
Council Post: Three Transformation Essentials For Next-Gen Loyalty Programs | Forbes
Business Insider USA Tech September 24, 2022
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
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