Por: CNBC Tech November 02, 2022
In this articleA woman walks past a polling station during early voting for the US midterm elections on October 28, 2022 in Silver Spring, Maryland.Brendan Smialowski AFP Getty ImagesIn the 2020 election cycle, the spent roughly 75% of its advertising budget on Facebook, taking advantage of the app's ubiquity and its ability to deliver hyper-targeted ads to potential voters.For the 2022 midterm elections, which include many key... + full article
Forbes USA Business October 20, 2022
problem and solution concept, business man thinking about exit from complex labyrinthgetty Ask anyone in the TV ad business what their biggest problem with streaming TV (aka “CTV”, fka “OTT”) TV is, and the answer is most likely “complexity.” That seems to be a... + más
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Business Insider USA Tech October 20, 2022
For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. Insider Intelligence Advertisers will increase their upfront TV spending by 7.6% this year to $19.90... + más
US TV advertisers will spend close to $20 billion in this year's upfronts | Business Insider
Business Insider USA Tech October 13, 2022
For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. US upfront ad spending will bounce back to nearly pre-pandemic levels this year. Insider Intelligence... + más
Forbes USA Tech October 08, 2022
Apple’s privacy features are starting to take effect and unsurprisingly, Facebook has been significantly impacted. A few months back, analysts predicted that Apple’s feature—which limits iPhone user tracking—would cost Facebook . According to , these predictions are... + más
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Business Insider USA Tech September 29, 2022
Business Insider USA Tech September 22, 2022
Meta looks to cut costs by 10% or more over next few months, says report | CNBC
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