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US TV advertisers will spend close to $20 billion in this year's upfronts

Por: Business Insider Tech September 22, 2022

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For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. US upfront ad spending will bounce back to nearly pre-pandemic levels this year. Insider Intelligence Advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion—this assumes a continuing recovery from the pandemic and economic crisis in the US.Our... + full article



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