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Streamlining Streaming: Fox/Magnite Deal Latest Example Of Growing Trend

Por: Forbes Business October 20, 2022

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problem and solution concept, business man thinking about exit from complex labyrinthgetty Ask anyone in the TV ad business what their biggest problem with streaming TV (aka “CTV”, fka “OTT”) TV is, and the answer is most likely “complexity.” That seems to be a universal complaint about streaming advertising which, with its multiple levels of ad tech players and aggregators that sit between the advertiser and the programmers, can... + full article



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