Por: Business Insider Tech October 20, 2022
For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. Insider Intelligence Advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion—this assumes a continuing recovery from the pandemic and economic crisis in the US.Our upfront TV ad spending forecast includes TV ad spending resulting from the... + full article
Forbes USA Business October 20, 2022
problem and solution concept, business man thinking about exit from complex labyrinthgetty Ask anyone in the TV ad business what their biggest problem with streaming TV (aka “CTV”, fka “OTT”) TV is, and the answer is most likely “complexity.” That seems to be a... + más
Fox News C.E.O.’s Strategy at Center of $1.6 Billion Lawsuit | The New York Times
Rupert Murdoch explores reuniting Fox and News Corp. | CNBC
Business Insider USA Tech October 13, 2022
For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. US upfront ad spending will bounce back to nearly pre-pandemic levels this year. Insider Intelligence... + más
US TV advertisers will spend close to $20 billion in this year's upfronts | Business Insider
ESPN USA Sports October 03, 2022
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will erase and replace the advertising found on arena rink boards with virtual ads on broadcasts.The DED system allows for the digital replacement of camera-visible arena dasherboards within... + más
More ads are coming to Instagram, including your profile feed | 9to5Mac
Campaigns spend over $6.4 billion on ads for 2022 elections, making race one of the most expensive ever | CNBC
Business Insider USA Tech September 29, 2022
Business Insider USA Business September 22, 2022
Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, property and casualty (P&C) and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next... + más
Pet insurance: How it works and what it costs | CBS News
AI in Insurance: How three forward-looking insurers are infusing AI into their front, middle, and back offices | Business Insider
Business Insider USA Tech September 22, 2022
Meta looks to cut costs by 10% or more over next few months, says report | CNBC
Mark Zuckerberg's net worth has dropped $71 billion this year | CBS News
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