Por: Time Life March 29, 2023
Researchers from Johns Hopkins University recently published an that highlights rising concern around the effects of direct-to-consumer advertising (DTC) on health care. Their work shows that DTC advertising might have direct harm on patients. They studied drug characteristics and total advertising expenditures for the 150 top-selling branded prescription drugs in the United States, finding that total promotional spending by the manufacturer was... + full article
Forbes USA Business March 10, 2023
Out of Home (OOH) AdvertisingAdobeStock 257841775 As consumers spend more time traveling and venturing out of their homes this year, brands are returning to billboards and incorporating technology to reach consumers in new and impactful ways. To find out more I spoke with , out... + más
Council Post: Innovative OOH Advertising Ideas Brands Can Use In 2023 | Forbes
Meghan Trainor will have to put a 'summer banger' out 'while giving birth' | Newsweek
CNBC USA Tech February 03, 2023
In this articlePascal Rossignol Reuters advertising business continues to grow despite a general slowdown in digital advertising, which has hurt companies like Google parent Alphabet, Facebook parent Meta and Snap.The online retail giant's advertising services unit brought... + más
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EU upholds Google’s 4.1B euro fine for bundling search with Android | Ars Technica
Forbes USA Business January 27, 2023
Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen in just one year. Now that businesses and consumers are emerging from years of social distancing and lockdowns, spending on ads... + más
Retailer Data: Brands’ Panacea Or Walled Gardens 2.0? | Forbes
What we know about the new COVID-19 variant XBB | The Boston Globe
Forbes USA Tech January 19, 2023
Ask your doctor is the catch phrase at the end of every direct-to-consumer advertisement for ... [+] prescription drugs. getty Anyone who watches television in the U.S. must notice how saturated the airwaves are with prescription drug spots. In the late 1990s, when I returned... + más
Council Post: How CPG Brands Are Navigating The Omnichannel Landscape | Forbes
An Uptick in the Direct-to-Consumer Spirit Shipping Market | Forbes
The Hill USA Tech December 09, 2022
During the 1980s, if anyone had told an advertising executive or a computer engineer that by 2022, the NSFNET (today the internet) would become the world’s largest advertising medium, the ad exec and engineer would have laughed in your face. Similarly, only the most visionary... + más
Hilton partners with Voyager Space to design astronaut quarters for Starlab station | New York Post
YouTube's shrinking ad business is an ominous sign for the battered online ad market | CNBC
New York Post USA Business November 02, 2022
A “big four” advertising agency has running ads on Twitter — and others are making plans to move their budgets elsewhere if the site becomes chaotic and unpredictable under Elon Musk, The Post has learned. “A lot of high profile chief marketing officers are very worried... + más
How old Elon Musk was at major moments in his business career | Newsweek
Elon Musk barges into Twitter HQ as deal nears: ‘Let that sink in’ | New York Post
CNBC USA Tech October 26, 2022
In this articleA YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015.Lucy Nicholson ReutersThe online advertising market continues to suffer, as heavyweights and reported disappointing sales during their most recent... + más
Just a Few People Crowned Some of YouTube’s Earliest Hits | The Atlantic
Be An Entrepreneur On YouTube With Insights On Ten Business Opportunities | Forbes
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