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DTC Advertising Of Prescription Drugs In The U.S. Often Promotes Products With Comparatively Low Therapeutic Value

Por: Forbes Tech January 19, 2023

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Ask your doctor is the catch phrase at the end of every direct-to-consumer advertisement for ... [+] prescription drugs. getty Anyone who watches television in the U.S. must notice how saturated the airwaves are with prescription drug spots. In the late 1990s, when I returned from living in Europe for more than 15 years, I was quite surprised by all the commercials for prescription drugs. And that was when there was comparatively little... + full article



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