Por: Forbes Business January 11, 2023
A strong social media presence is essential to most brands’ success these days, with social advertising playing a key part in any company’s overall digital marketing strategy. While the majority of a brand’s target audience may spend a lot of time on one or two social platforms, there are bound to be other paths prospects follow into the inbound sales funnel. A critical step that brands hoping to reach those consumers must take is figuring... + full article
Forbes USA Business January 25, 2023
Molly Baker, CEO & Founder of . getty As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a variety of digital content and demands an... + más
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Council Post: How To Cultivate Synergy In A House Of Brands | Forbes
Forbes USA Business January 19, 2023
Matt Maher is Founder of where he guides brands through the evolving media and technological landscapes of AR, VR and Voice. getty Over the last five years, we’ve seen great strides in what online shopping looks like as well as rapid growth in consumers' willingness to... + más
NFL Week 17 playoff picture and clinching scenarios: Bucs win NFC South; Giants clinch wild card | ESPN
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Forbes USA Tech January 11, 2023
CEO and founder of . getty In July 2021, college athletes were given the right to make money with the passing of new name, image and likeness (NIL) . Before then, athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Forbes USA Business January 03, 2023
As retailers look to the new year for new sources of revenue, nearly every national retailer has diversified itself to include advertising and data as revenue drivers. Just look at 7-Eleven and Lord & Taylor’s recent announcements that they are setting up their own retail... + más
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Forbes USA Life December 06, 2022
B&B Italia is one of the luxury brands using digital to shape a more inclusive luxury. Here, the ... [+] UP5 chair and UP6 ottoman by Italian designer Gaetano Pesce (designed in 1969).Getty Images Luxury brands have come a long way since the early 2010s when they were in denial... + más
Council Post: 3 Strategies For Introducing Your Artisan Business Into The Luxury Market | Forbes
A ‘Spectral Fingerprint’ With Ultimate Precision For Authenticity | Forbes
Forbes USA Business November 23, 2022
Jenna Movsowitz is the Managing Editor at , a media platform and community of thousands of emerging food and beverage brands. getty In the past few years, consumer brands shifted focus to meet the millennial and Gen-Z consumers where they were: online. Launching exclusively on... + más
Akeneo Says It Can End Information ‘Chaos’ For Omnichannel Retailers And Brands | Forbes
4 Essentials CEOs And CMOs Must Know To Increase Sales | Forbes
Newsweek USA Sports September 24, 2022
When I was a child, my parents made the ultimate gamble.Speaking no English, they left their home in a small village in rural China to make a new life in America. Like the other immigrants in our neighborhood, they built businesses and raised their family.Now the son they... + más
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