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Retailer Data: Brands’ Panacea Or Walled Gardens 2.0?

Por: Forbes Business January 03, 2023

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As retailers look to the new year for new sources of revenue, nearly every national retailer has diversified itself to include advertising and data as revenue drivers. Just look at 7-Eleven and Lord & Taylor’s recent announcements that they are setting up their own retail media networks, betting that Amazon and Walmart’s success with advertising will have cascading impacts for other retailers. So far, they seem to be right. eMarketer... + full article



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