Por: Forbes Tech January 11, 2023
CEO and founder of . getty In July 2021, college athletes were given the right to make money with the passing of new name, image and likeness (NIL) . Before then, athletes caught in monetary transactions would face punishment and consequences that were detrimental to their careers. The passing of the NIL policy changed the landscape for those in collegiate sports, with brands projected to spend about on college NIL deals. College athletes are... + full article
Orlando Sentinel USA Sports December 14, 2022
As the calendar closes in on the early signing period starting Dec. 21, high school recruits and players in the transfer portal quickly declare their intentions. But that pledge is only worth the space it takes up on social media. “Verbal commitments don’t mean anything... + más
Gators visit NIL’s Wild West with trip to Texas A&M | Orlando Sentinel
NCAA provides updated NIL guidance to schools | ESPN
Forbes USA Business December 13, 2022
The National Collegiate Athletic Association (NCAA) recently voted to allow student-athletes to profit from their name, image, and likeness (NIL), a major victory for college athletes who have long been unable to monetize the value of their public persona. This decision,... + más
Forbes USA Business December 05, 2022
Christian Brown is the cofounder & CMO of , an all-in-one platform to connect, collaborate & execute influencer marketing campaigns. getty Influencer marketing has established itself as a leading digital marketing method. Its unique blend of authenticity, creativity and audience... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Orlando Sentinel USA Sports November 04, 2022
GAINESVILLE — They like to do things big in Texas. NIL is no different. Case in point: Texas A&M, Florida’s opponent noon Saturday in College Station. Aggies’ boosters reportedly ponied up tens of millions to lure Jimbo Fisher’s 2022 super class, a group featuring the... + más
Schools like Penn State self-police student-athlete endorsement deals | PennLive
ESPN USA Sports October 27, 2022
The NCAA's Division I Board of Directors approved on Wednesday new guidance to members on name, image and likeness activities, clarifying how schools, coaches and staffers can be involved with athletes' endorsement and sponsorship deals.The latest clarifications to the... + más
NCAA says Reggie Bush won't get his Heisman Trophy back despite new NIL rules | Los Angeles Times
Business Insider USA Tech October 15, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Business Insider USA Tech September 24, 2022
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
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