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Customer Loyalty Comes From An Emotional Connection

Por: Forbes Business October 23, 2022

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Consider the automobile manufacturer BMW, which in the 1970s used the slogan The Ultimate Driving ... [+] Machine—a description of the car—until it switched its focus to the emotion of owning and experiencing the car with the slogan BMW is Joy. getty There are many reasons a customer might come back to a business again and again that have nothing to do with loyalty. A repeat customer can come about because of a convenient location, a lower... + full article



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