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As Tequila Takes On Global Ambitions, 818’s Mike Novy Weighs In On The Category’s Major Moves

Por: Forbes Business February 01, 2023

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The spirits veteran weighs in on capturing the Chinese market, engaging new drinkers, and launching ... [+] a celebrity brand in the golden era of premium tequila.818 Tequila The numbers don’t lie: it’s time for tequila. According to the , US tequila consumption rose 27% in 2021 and is expected to surpass vodka sales by 2023, putting tequila on track to be the US’s most-purchased spirits sectors. Despite the pandemic’s challenging... + full article



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