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Spendy Customers Continue To Propel Tequila Premiumization

Por: Forbes Business September 27, 2022

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Tequila continues its upward trajectory, with analysts projecting the category will hit $14.35 ... [+] billion by 2028 getty Has tequila been your drink of choice lately? Maybe that’s a Paloma on a hot day, a high-energy margarita or a two-finger pour of extra anejo at the end of the night. Well, you’re not the only one. from CGA by NielsenIQ found that drinkers are opting for tequila over higher-end brown spirits. The category of... + full article



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