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Cuervo’s Tequila Express Celebrates Its 10th Anniversary: How Tourism Is Transforming Tequila

Por: Forbes Life October 20, 2022

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The Jose Cuervo Express TrainPhoto, courtesy Mundo Cuervo Over the last decade, the Tequila industry has seen a dramatic increase in volumes and revenues. Between 2011 and 2021, volume surged from 261 million liters to 527 million liters. Over this same period, the revenues generated by the Tequila industry grew by more than 150%. Concurrently, with the dramatic growth in the Tequila industry, has been even more explosive growth in... + full article



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