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Can a U.S.-Based Asian Hip-Hop Brand Find Success in China?

Por: Time Entertainment September 22, 2023

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88rising, a U.S.-based media company-cum-record label, to bring Asian artists to the fore of the American hip-hop scene—and it’s been . The group’s flagship music festival Head in the Clouds debuted five years ago at the Los Angeles State Historic Park and has since been dubbed the “Asian Coachella,” showcasing the likes of Japanese YouTube personality and singer Joji, Indonesian rapper Rich Brian, and Hong Kong-born K-pop... + full article



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