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How hip-hop went from being shunned by big business to multimillion-dollar collabs

Por: ABC News Entertainment August 09, 2023

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NEW YORK -- The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and Jay-Z's Rocawear. It didn't start out that way. The music genre germinated 50 years ago as an escape from the poverty and violence of New York City’s most distressed borough, the Bronx,... + full article



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