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Adidas’ Comeback Plan: China, Messi, and No More Yeezy

Por: MarketWatch Business June 17, 2023

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Sherman sees three factors stoking Adidas stock. First, its China business, which had fallen behind rivals, is reviving. (Adidas’ fashionable Samba and T-toe styles have also been selling well globally.) In the U.S., Lionel Messi, fresh off last year’s World Cup win, agreed to join Major League Soccer’s Inter Miami, partially owned by soccer legend David Beckham. Adidas has sponsored Messi for 15 years. Third, Yeezy shoes recently sold out... + full article



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