Por: New York Post Business March 07, 2023
Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year . The German sportswear giant is left with few good options for its Yeezy brand – a once-popular and lucrative segment of its business that was irrevocably tainted during West’s high-profile meltdown. If Adidas is unable to find buyers for the sneakers, one possible path to resolving the dilemma would be... + full article
New York Post USA Life March 09, 2023
Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over CEO Bjorn Gulden outlined the company’s costly dilemma during a call with analysts Wednesday — noting that the options available... + más
Yeezy without the Ye? Who is new sole owner | CNN
Adidas May Continue the Yeezy Brand—Just Without Kanye West | The Daily Beast
ABC7 USA World November 10, 2022
of its relationship with Ye, the rapper formerly known as Kanye West.Adidas ended the partnership last month over hateful speech and actions undertaken by Ye, estimating in last month that the move would cost the company up to $246 million in profits this year.The company on... + más
CNN USA Business October 27, 2022
New York CNNBusiness — Yeezy merchandise has no place to go. Retailers are . Resellers are blocking new product listings associated with it. Even don’t want any goods associated with hate-speaker Kanye West, the embattled rapper who has legally changed his name to Ye. So... + más
The Daily Beast USA Life October 27, 2022
When Adidas terminated its relationship with in the wake of his rampant anti-semitism, the company made one thing : they would “end production of Yeezy branded products, and stop all payments to Ye and his companies,” bringing “Adidas Yeezy business with immediate... + más
Will Adidas stop making Yeezys now? | Newsweek
Newsweek USA Business October 26, 2022
Adidas announced on Tuesday that it was cutting ties with Kanye West over his recent antisemitic remarks, leaving many to wonder: will the brand stop making Yeezys altogether?After garnering criticism over the last few weeks for repeated antisemitic comments, including writing... + más
Kanye West's Yeezys boycotted after antisemitic remarks: Too embarrassed | Newsweek
CNN USA Business October 26, 2022
New York CNN Business — “When it starts to get crazy, then run away,” Kanye West once sang. Adidas followed his advice. Where to start? After a social media uproar Adidas cut ties with Ye, the artist formally known as Kanye West (and ) joining the that have separated... + más
Adidas expects to lose $246 million in profit this year after cutting ties with Kanye West | Business Insider
Gap removes all Yeezy merchandise and shuts down YeezyGap.com | CNN
Business Insider USA Entertainment October 26, 2022
Adidas expects to lose $246 million in profit by the end of the year , the rapper and designer formerly known as Kanye West.The Germany sportswear company said Tuesday that it had ended its partnership with Ye, including ending production of Yeezy-branded products and stopping... + más
Adidas terminates partnership with Ye following rapper's antisemitic remarks | CNBC
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