Por: ABC News Tech May 13, 2023
SAN FRANCISCO -- On Friday, announced that NBC Universal's Linda Yaccarino will serve as the new CEO of . Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge now will be to woo back advertisers that have fled Twitter since Musk acquired it last year for $44 billion.Since taking ownership, Musk has fired thousands of Twitter employees, largely scrapped the trust-and-safety... + full article
Portland Press Herald USA Business May 13, 2023
Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference on April 18 in Miami Beach, Fla. Rebecca Blackwell/Associated Press Elon Musk has selected NBCUniversal’s chairman of... + más
Linda Yaccarino landed Twitter CEO job after ‘pushing’ Elon Musk: ‘There was chemistry there’ | New York Post
Elon Musk’s Twitter CEO pick Linda Yaccarino leaving NBCUniversal ‘effective immediately’ | New York Post
ABC7 USA World May 13, 2023
, said on Friday.Musk, who runs Tesla and Space X, said a day prior that he plans to transition to a role as executive chairman and chief technology officer.Yaccarino will focus primarily on business operations, while I focus on product design & new technology, Musk on Friday.... + más
New York Post USA Business May 12, 2023
Linda Yaccarino has been friendlier with Elon Musk than most ad executives — and as Twitter’s new CEO it’s her job to convince colleagues across the industry to do business with him again. The former NBCUniversal marketing guru, , has emerged as a key ally for Musk of late... + más
ABC News USA Business May 12, 2023
Ex-NBCUniversal advertising executive Linda Yaccarino will take over as CEO of , said on Friday.Musk, who runs Tesla and Space X, said a day prior that he plans to transition to a role as executive chairman and chief technology officer.Yaccarino will focus primarily on business... + más
New York Daily News USA Nation May 12, 2023
Elon Musk has named Linda Yaccarino as the new CEO of Twitter. Musk said he was “excited” to welcome Yaccarino, a former advertising chief at NBCUniversal, as the chief executive officer of the social media giant. “Looking forward to working with Linda to transform this... + más
New York Post USA Tech May 12, 2023
NBCUniversal announced Friday that its head of advertising, Linda Yaccarino, is leaving her post “effectively immediately” as the long-tenured executive reportedly engages in advanced talks with Elon Musk Elon Musk confirmed Yaccarino will be Twitter’s new boss in a tweet... + más
New Twitter CEO will be Linda Yaccarino, Elon Musk says | ABC News
‘Buddy’: Who is Linda Yaccarino, Elon Musk’s pick for Twitter CEO? | New York Post
The New York Times USA Tech May 12, 2023
Linda Yaccarino, NBCUniversal’s advertising chief, was preparing to interview , Twitter’s owner, onstage at a conference last month when she received an email from a peer in the advertising industry.Rob Norman, a former executive at the ad giant WPP, wanted to know if Ms.... + más
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