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Media Audience Measurement Committee Includes Premium Video Only

Por: Forbes Business March 17, 2023

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Media companies created a JIC to standardize and certify cross-platform audience measurement. While ... [+] ad agencies have been invited to join, companies posting user generated content such as YouTube and TikTok have not been invited. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty Images As the issues involving cross-platform audience measurement enters its third year (and third... + full article



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