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Warner Bros. Discovery signs audience measurement deal with startup Nielsen rival VideoAmp

Por: CNBC Business January 03, 2023

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In this articleIn this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen and in the background, the HBO Max and Discovery Plus logos.Rafael Henrique Lightrocket Getty Images has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday. The contract is a significant moment for VideoAmp, a startup advertising measurement platform that... + full article



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