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When does travel brand loyalty make sense?

Por: Associated Press Life March 16, 2023

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Travel brand loyalty is nothing new. Ever since Texas International Airlines and American Airlines created the first frequent-flyer programs in the late 1970s and early 1980s, travelers have been racking up miles, seeking elite status and pouring their airfare dollars into brands that offer the most perks.Yet sticking with a single airline, hotel or rental car program comes with built-in limitations. It means narrowing one’s comparison... + full article



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