Por: The New York Times Business March 09, 2023
The new chief executive of Adidas has $1.3 billion in Yeezy sneakers he doesn’t know what to do with.Stored in warehouses around the world, the sneakers are a of the once-fruitful tie between Adidas and Kanye West, the rapper now known as Ye. Since the first Yeezy Boost 750 shoe dropped in February 2015, his Yeezy brand became a defining force in the sportswear industry and an incredibly lucrative cornerstone for Adidas.That ended when a... + full article
Newsweek USA Business June 08, 2023
Fans of Kanye Ye West's Yeezy sneaker brand have been given the opportunity to snap up the coveted footwear from Adidas in recent days, several months after the sportswear giant officially cut ties with the embattled star.Back in October, Adidas announced that it would no... + más
Yeezy without the Ye? Who is new sole owner | CNN
Adidas May Continue the Yeezy Brand—Just Without Kanye West | The Daily Beast
New York Post USA Life March 09, 2023
Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over CEO Bjorn Gulden outlined the company’s costly dilemma during a call with analysts Wednesday — noting that the options available... + más
New York Post USA Business March 07, 2023
Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year . The German sportswear giant is left with few good options for its Yeezy brand – a once-popular and lucrative segment of its business... + más
CBS News USA Entertainment October 29, 2022
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic remarks.In the three days since the sportswear giant's announcement, trade activity on Tradeblock —... + más
New York Post USA Business October 27, 2022
Kanye West’s Yeezy sneakers are flooding the resale market as many collectors unload the footwear in the wake of Adidas’ decision to stop selling the brand after the rapper’s rants. Google searches for “sell Yeezy” skyrocketed by nearly 600% worldwide on Oct. 26, the... + más
The Daily Beast USA Life October 27, 2022
When Adidas terminated its relationship with in the wake of his rampant anti-semitism, the company made one thing : they would “end production of Yeezy branded products, and stop all payments to Ye and his companies,” bringing “Adidas Yeezy business with immediate... + más
Will Adidas stop making Yeezys now? | Newsweek
CNN USA Business October 26, 2022
New York CNN Business — “When it starts to get crazy, then run away,” Kanye West once sang. Adidas followed his advice. Where to start? After a social media uproar Adidas cut ties with Ye, the artist formally known as Kanye West (and ) joining the that have separated... + más
Adidas expects to lose $246 million in profit this year after cutting ties with Kanye West | Business Insider
Gap removes all Yeezy merchandise and shuts down YeezyGap.com | CNN
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