Por: New York Post Business February 11, 2023
Adidas’ divorce from Kanye West could cost the company more than $1.3 billion in revenue after it cut ties with the rapper in the wake of his anti-Semitic remarks, the Germany-based sports apparel maker said. Shares of Adidas fell 11% on Friday after the firm warned it could end the year at a loss for the first time in three decades as it struggles to sell unsold stock of Yeezy products. The company said its financial guidance for 2023... + full article
Fox Business USA Business August 04, 2023
Red Banyan founder and CEO Evan Nierman and Ericho Communications CEO Eric Yaverbaum debate how Adidas managed the Ye controversy on 'The Claman Countdown.' The first sale of remaining brought hundreds of millions of dollars in revenue for German sports apparel maker... + más
Yeezy without the Ye? Who is new sole owner | CNN
Adidas May Continue the Yeezy Brand—Just Without Kanye West | The Daily Beast
Newsweek USA Business June 08, 2023
Fans of Kanye Ye West's Yeezy sneaker brand have been given the opportunity to snap up the coveted footwear from Adidas in recent days, several months after the sportswear giant officially cut ties with the embattled star.Back in October, Adidas announced that it would no... + más
New York Post USA Life March 09, 2023
Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over CEO Bjorn Gulden outlined the company’s costly dilemma during a call with analysts Wednesday — noting that the options available... + más
New York Post USA Business March 07, 2023
Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year . The German sportswear giant is left with few good options for its Yeezy brand – a once-popular and lucrative segment of its business... + más
CBS News USA Entertainment October 29, 2022
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic remarks.In the three days since the sportswear giant's announcement, trade activity on Tradeblock —... + más
The Daily Beast USA Life October 27, 2022
When Adidas terminated its relationship with in the wake of his rampant anti-semitism, the company made one thing : they would “end production of Yeezy branded products, and stop all payments to Ye and his companies,” bringing “Adidas Yeezy business with immediate... + más
Will Adidas stop making Yeezys now? | Newsweek
CNN USA Business October 26, 2022
New York CNN Business — “When it starts to get crazy, then run away,” Kanye West once sang. Adidas followed his advice. Where to start? After a social media uproar Adidas cut ties with Ye, the artist formally known as Kanye West (and ) joining the that have separated... + más
Adidas expects to lose $246 million in profit this year after cutting ties with Kanye West | Business Insider
Gap removes all Yeezy merchandise and shuts down YeezyGap.com | CNN
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