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The Strategy Behind Philipp Plein’s Entry Into The Luxury Watch Market

Por: Forbes Life January 30, 2023

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Philipp Plein at the launch of his Spectre timepiece collection at Crillon Paris.Philipp Plein presented his newest line in luxury timepieces during Paris Fashion Week Men’s. The Spectre Collection named after the 24th features Skeleton and Chrono models with automatic movement and flat stainless steel casing. The timepieces are created with license partner Timex. The $900 price point and strategic positioning are classic Plein. “I studied... + full article



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