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How Philipp Plein’s New Plein Sport Brand Is Disrupting Activewear Retail

Por: Forbes Life November 27, 2022

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Philipp Plein is assessing the viability of prospective Plein Sport store locations with a two-story ... [+] articulated truck mobile retail experience.Philipp Plein Market hacking, self-service modular stores, and shoe boxes with built-in entertainment systems are all integral to Plein Sport’s disruptive retail experience. Just don’t call it a diffusion line. There’s a black, high-gloss, two-story articulated truck sitting outside Swiss... + full article



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