Por: Fox Business Business January 28, 2023
Indiana Attorney General Todd Rokita explains his state's decision to sue TikTok on 'The Evening Edit.' A popular beauty influencer with over 12 million followers on TikTok in a now-deleted video. Even if she did put false eyelashes on, why does it matter? Mads Lewis said in her now-deleted video. I know it’s false advertising, but isn’t everything false advertising? Isn’t everything technically kind of lying just a little... + full article
Forbes USA Business January 17, 2023
By Isabelle Shee, CFO at GROW and 1/2 of , digital creators specializing in golf and lifestyle. getty As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. In fact, the... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Forbes USA Business December 19, 2022
Leonard Cercone, CEO, PR & Digital Marketing. getty Spending on influencer marketing is estimated to reach approximately . As the owner of a digital PR agency, we handle our fair share of influencer campaigns. But with all this money being spent, many CFOs are asking,... + más
Forbes USA Business December 05, 2022
Christian Brown is the cofounder & CMO of , an all-in-one platform to connect, collaborate & execute influencer marketing campaigns. getty Influencer marketing has established itself as a leading digital marketing method. Its unique blend of authenticity, creativity and audience... + más
Business Insider USA Entertainment October 21, 2022
One of the earliest questions aspiring influencers will ask themselves is: How do I start working with ?An influencer's inbox — whether it's email or direct messages on social media — is often where that process begins.Some influencers will start building... + más
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
Young People Want To Be Influencers Even As Older Americans Say It Isn't A Real Job! | Forbes
Business Insider USA Tech October 15, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Business Insider USA Entertainment October 04, 2022
TikTok is an essential promotional tool for music artists and record labels.Songs can rise up organically on the app even if they've been for decades. Marketers can also to help a song take off, sparking a wave of user-generated posts from their fans. And some artists even... + más
TikTok politics: Candidates turn to it 'for better or worse' | WPLG Local 10
TikTok politics: Candidates turn to it 'for better or worse' | Associated Press
Business Insider USA Tech September 24, 2022
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