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Council Post: If You’re Not Seeing ROI On Your Influencer Marketing, Here’s How To Fix It

Por: Forbes Business December 19, 2022

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Leonard Cercone, CEO, PR & Digital Marketing. getty Spending on influencer marketing is estimated to reach approximately . As the owner of a digital PR agency, we handle our fair share of influencer campaigns. But with all this money being spent, many CFOs are asking, “Where’s the beef?” From a marketing perspective, many influencer campaigns are driving quality buzz. But from what we hear from sales professionals and CFOs, most of these... + full article



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