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Why You Should Start A Friction Log Today

Por: Forbes Business December 19, 2022

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Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will help you see unnecessary effort in your customer experience that you didn’t see before, or simply accepted as normal. You’ll actually be training your brain to see friction! Bad user experience? Don't go away mad, just add it to your... + full article



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