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Yahoo takes minority stake in ad network Taboola

Por: The Boston Globe Tech November 29, 2022

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Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering.The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the CEOs of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use... + full article



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