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Yahoo Takes Minority Stake in Ad Network Taboola

Por: The New York Times Business November 28, 2022

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Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering.The internet pioneer, which was is taking a roughly 25 percent stake in , the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its... + full article



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