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Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing

Por: MarketWatch Business October 01, 2022

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Altria paid the $12.8 billion in 2018 to acquire a 35% stake in Juul, which was valued at about $35 billion at the time. The stake has steadily lost value as Juul has drawn regulatory scrutiny for flavors and marketing that were blamed for a spike in teenage vaping. In early September, Juul in a settlement with more than 30 states. Altria is losing board-designation rights, among other changes, the company said. It can now only appoint one... + full article



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