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How McKinsey Got Into the Business of Addiction

Por: The New York Times Business September 29, 2022

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When McKinsey & Company, the global consulting giant, sat down with executives of Juul Labs in late 2017, the vaping company was well on its way to becoming a sensation among teenagers eager to latch on to the latest fad — inhaling flavored, supercharged nicotine vapor through a sleek new device easily hidden from parents and teachers.With grand ambitions, Juul needed marketing advice from McKinsey, the most respected voice in consulting, to... + full article



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