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The risky deal with celebrity-brand partnerships

Por: WPTV Nation November 04, 2022

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The fallout surrounding Ye, formerly known as , is highlighting the hazards of celebrity partnerships and endorsements.Several major brands — including Adidas, Gap and Balenciaga — have dropped partnerships with the rapper and fashion designer following his . For Adidas, the home for Ye's Yeezy shoe line, the decision to drop the disgraced artist is estimated to cost the company billions of dollars.They're prospected to lose... + full article



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