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Kanye West's ugly break-up with Adidas and Gap shows the risks of celebrity partnerships

Por: CNN Business October 25, 2022

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New York CNN Business  —  In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a coup for Adidas. Three years later, Adidas expanded its relationship with him, heralding it as the “most significant partnership ever created between an athletic brand and a non-athlete.” It was a lucrative... + full article



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