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Jim Riswold, creator of ‘Bo Knows’ and Air Jordan ads, dies at 66

Por: The Boston Globe Business September 05, 2024

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods, and Bo Jackson redrew the playing field for product endorsements and propelled athletic footwear into the cultural stratosphere, died Aug. 9 at his home in Portland, Ore. He was 66.Mr. Riswold, who had fought various forms of cancer for two decades, announced his death on Instagram in a statement posted... + full article



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