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The internet’s love for ‘very demure’ content spotlights what a viral trend can mean for creators

Por: The Boston Globe Business August 21, 2024

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NEW YORK — It’s not just you. The word “demure” is being used to describe just about everything online these days.It all started earlier this month, when TikTok creator Jools Lebron posted a video that would soon take social media by storm. The hair and makeup she’s wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful. @OAKCHA @Paul Fragrance Influencer In just weeks, Lebron’s words have become the... + full article



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