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Google to test new feature limiting advertisers’ use of browser tracking cookies

Por: NBC News Tech December 15, 2023

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Alphabet’s Google said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers. The search giant is set to roll out the feature, called Tracking Protection, on Jan. 4 to 1% of Chrome users globally. It will restrict cross-site tracking by default. Google plans to completely phase out the use of third-party cookies for users in the second half of... + full article



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