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HP misreads room, awkwardly brags about its “less hated” printers

Por: Ars Technica Tech December 08, 2023

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Navigate Filter by topic Settings Front page layout Site theme - Dec 7, 2023 8:32 pm UTC HP knows people have grown to hate printers. It even knows that people hate HP printers. But based on a new marketing campaign the company launched, HP is OK with that—so long as it can convince people that there are worse options out there. The marketing campaign hitting parts of Europe aims to present HP as real and empathetic. The tagline Made to be... + full article



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