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Bud Light rejoins UFC with record sponsorship deal, sources say

Por: ABC News Sports October 24, 2023

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The UFC has signed a new partnership with Anheuser-Busch that makes Bud Light once again the official beer of the promotion, officials told ESPN on Tuesday. Sources told ESPN that it's the biggest sponsorship deal in UFC history. Terms were not disclosed. The multiyear contract, which begins Jan. 1, 2024, comes on the heels of the UFC merging with WWE under parent company Endeavor to form the new publicly traded company TKO last month. UFC... + full article



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