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After fighting over connected fitness, Peloton and Lululemon join forces

Por: MarketWatch Business September 28, 2023

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Shares of Peloton climbed 13.3% after hours Wednesday. Lululemon’s stock was up 0.3% after hours. Under the partnership, Peloton will become the “exclusive digital fitness content provider” for Lululemon. Lululemon, meanwhile, will become Peloton’s “primary athletic-apparel partner.” Some Peloton instructors will also promote Lululemon’s clothing as part of the arrangement. The partnership will target customers across North... + full article



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