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In new effort to reset flu shot expectations, CDC to avoid messages that could be seen as a scare tactic

Por: CBS News Politics September 25, 2023

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The Centers for Disease Control and Prevention says it has launched a new public relations campaign this year to reset expectations around the influenza vaccine, after the agency's consumer research found some Americans misunderstand the benefits of the annual shot.People are more likely to perceive messages as credible and trustworthy if they set realistic expectations about what vaccines can and cannot do, the CDC's Sara Dodge Ramey... + full article



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