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Why celebrities from Will Smith to Weezer turn to local VFX creators to juice their social media

Por: Los Angeles Times Entertainment September 15, 2023

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It all started with a tag on Instagram. Jesse Richards, fresh out of college in Iowa, had moved to Los Angeles in winter 2018. With dreams of one day shooting music videos, he began direct messaging minor celebrities and athletes offering to do free video work. One hundred of them a day — the limit allowed by Instagram. In two years' time, he accrued 20,000 Insta followers and 1 million on TikTok. That's when Will Smith came calling.... + full article



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