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Ford lures Apple executive to oversee its new software subscription services unit

Por: ABC News Business August 14, 2023

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DETROIT -- Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners.The Dearborn, Michigan, automaker said Monday it hired Peter Stern, who was Apple's vice president of services. He'll be president of Ford Integrated Services, a unit that will combine software and hardware into services.At Apple, Stern oversaw Apple TV plus, iCloud storage, Apple... + full article



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