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Bud Light sales plunged after boycott over campaign with transgender influencer, company reveals

Por: NBC News Business August 03, 2023

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Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney. The world’s largest brewer said Thursday that revenue in the United States declined by 10.5% in the April-to-June period from a year earlier, “primarily due to the volume decline of Bud Light.” It has lost its place as America’s best-selling... + full article



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