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Bud Light parent says US market share stabilizing after transgender promotion cost sales

Por: ABC News Business August 03, 2023

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Bud Light's parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.Anheuser-Busch Inbev said Thursday that its U.S. revenue fell 10.5% in the second quarter. Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.The company said its total U.S. market... + full article



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