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Elon Musk risks ‘New Coke’-style marketing blunder after ditching blue bird for ‘X’ logo

Por: New York Post Business July 25, 2023

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Billionaire Elon Musk risks a significant marketing blunder with his controversial decision to  in favor of a generic-looking “X” logo – with one expert suggesting it could rival the infamously ill-received “New Coke” rebrand of the 1980s. The refresh, while part of Musk’s long-stated strategy to build a do-it-all “super app,” was nevertheless a potential “jaw-dropper” for advertisers that “take[s] away from the value”... + full article



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